Documenting the magic of everyday moments. Turning would-be forgotten memories into timeless family heirlooms.
It’s at the heart of why we do what we do.
Maybe you’ve been at this awhile. You thought you’d price your rates low to be competitive and bring in steady work.
You’re worried you may need to close shop, and stressed by your ever-dwindling bank account.
Or maybe you haven’t started your photography business just yet. But you know your business will need to be highly profitable to walk away from your soul-sucking job and live the life you know you were born for.
In Profitography, we’ve taught hundreds of photographers like you how to build a PROFITABLE photography business.
Here’s how Profitography student’s lives and businesses have been transformed:
Their high prices don’t scare clients away. In fact, they have a waitlist of clients who WANT to pay premium prices (at rates of 2-10x what you’re charging now).
When they check their messages they regularly find emails and phone calls from referrals with virtually no effort.
Everyday they are in control of their schedule. With this flexibility they can accommodate their family, hobbies and travel.
They know EXACTLY what to do next to move their business to the next level because they posses a custom business game plan.
I need to be a better photographer to charge premium prices. (Not true.)
I need to spend months (or years) charging low prices to build a portfolio and a name. (Heck no!)
I’m no sales person and I don’t have the time so I cannot do in person sales. (You definitely can.)
I will lose all of my current clients if I raise my rates. (You won’t.)
My market or town is too small to command higher prices for my photos. (It isn’t.)
Module 1- Branding
We lay the foundation of your profitable photography business by mapping out your unique strengths and communicating it as a consistent brand that your clients will love and trust.
- Discover the #1 to get noticed in a saturated market
- Target your dream clients & find out where they are already looking for you
- Identify your unique style and how to communicate it both online and off
- Discover the elements of to creating a signature brand that will do the heavy lifting for you when it comes to sales and bookings.
Guest branding expert Laura Kathryn of Laura Kathryn Creative will also walk you through what to look for when choosing a designer, no matter your budget, so you can create a signature brand look that truly sets you apart.
Module 2- Marketing
In this module, you’ll master client attraction so you can have a steady stream of happy clients who want to pay your higher prices and recommend you to all their friends.
- Create a client attraction strategy (perfect, even in a small market)
- Become fluent in the #1 marketing strategy for growing your business
- Learn how to leverage previous clients to skyrocket your business
- Dive into the real reason behind fabulous referrals and how to generate more of them (without having to ask)
- Walk away with a solid marketing plan that will grow your business both today and years in the future.
Module 3- Pricing
Stop guessing or checking out your competitors when deciding your pricing. A profitable photography business knows it’s worth and communicates it effortless.
- Overcome the #1 thing holding you back from charging the prices you NEED to charge to run a profitography business
- Discover where and when your clients will charge 2x, 4x or 10x your current rates and make it happen!
- Breathe easy with these simple tips to transition your current clients into your new and improved pricing.
- Raise your rates and structure your packages so they SELL!
Guest pricing expert Bryan Caporicci, of The Sprouting Photographer, will reveal his pricing formula and teach you how to intentionally price EVERYTHING.
Module 4- Sales
Selling your work should feel happy and fun, because you make a difference in your client’s lives. You’ll leave this lesson with confidence, knowledge and enthusiasm knowing exactly how to sell your photography in a way that serves your clients.
- Understand the most important tool in your belt to cashing in on clients who WANT to pay your fees.
- Steal our sales transcripts so you know exactly how to react to every possible client question, concern or objection.
- Learn how to confidently turn in-person sessions into a service your client raves about (and can hardly wait for), even if you’re an introvert or shy.
Rachael Boer: Our Sales Expert battles our big “what if” questions about in-person sales and shares how to react to every possible sales scenario (so you can feel 100% confident and never have to worry again).
Module 5- Websites
Your website is your most powerful business tool – it does the selling for you! That’s why it’s so important to give your potential clients an amazing experience from the moment they land on your site.
- Grab our exact formula for building each and every website page, including authentic writing
- Learn how to easily convert lookers into bookers with this easy website strategy
- Uncover the secrets to giving your client an amazing experience from the minute they land on your site (psst. If you do this, half the selling is done for you)
Guest SEO expert Zach Prez of Photography Spark will uncover the big optimization secrets to making sure your website is attracting new clients daily.
Get these exclusive Profitography course bonuses
Bonus #1- Setting up Mailchimp
You’ve heard how important it is to have an email list, and MailChimp is one of the best tools to help you build that list. In this tech training, you’ll walk through setting up your account, from signing up all the way to crafting your first newsletter. (Value $99)
Bonus #2- Facebook Boost Ads for beginners
Facebook ads are a smart and cost-effective way to get in front of your exact target audience. In this tech training, you’ll explore the process of building successful Facebook ads to grow your photography business. (Value $99)
Bonus #3- Client Guide Template
One of the best tools in turning inquiries into clients is this client guide! Beautifully made and completely customizable, it’s the perfect way to answer any inquiry. Everything you need is already there – all you have to do is insert your own pictures and prices! (Value $250)
Bonus #4- Transition Kit
We have seen a lot of fear around the idea of raising prices on our past clients. So we have included a transition kit that will help smoothly move your past clients from your old lower prices to your new higher prices. This is what we created for our business when we transitioning our business, and because of it, many of our past clients stayed with us. (Value $140)
Bonus #5- 2 Exclusive group Q&As with Anna & Jamie
Have burning questions? Are you feeling stuck? During the five weeks of this course, we’re offering two exclusive group Q&As just for course participants. This is your chance to get live feedback and course help on the spot. These webinars are only offered as a bonus and will take place sometime during the initial five weeks of the course. (Value $250)
Bonus #6- 2 Accountability Groups
You’ll have the chance to be paired up with like-minded photographers – some new Profitogs, some alumni – to help push you to grow and thrive throughout your Profitography journey. (Value $299)
Attracting clients who value your amazing service is a snap with Profitography.
Don’t Miss Out on an Investment that Could Transform Your Business!
Profitography comes with our 40 Day Money Back Guarantee!
If you go through each module, watch all of the video lessons, finish all of the challenge sheets, and implement what we’ve taught you, but you still do not see a change in your business, then we will be happy to refund your money.
Q: How much time will I need to spend on the modules each week?
A: We suggest about five (5) hours per week. This might sound like a lot, but look for ways you can carve the time out. For us, when we take courses, we put our kids to bed and carve out 1-2 hours a night. The more time you put in, the more you will get out of it.
Q: What if I can’t do the course live and I fall behind?
A: Since we are going through the course with you, we would love for you to strive to stay on track as much as possible, so that if you have questions along the way, you can ask them and get our feedback.
That said, you do have lifetime access, which means you will be able to watch the lessons as many times as you like. If you fall behind, just get back on the horse and keep learning.
Q: What if I am just starting my business?
A: If you are just starting a business, then this is great timing. You will learn how to start your business off right, avoiding many mistakes others have made.
Q: Is this just for beginner photographers?
A: No! There are many Photographers out there who have been in business for years, but have not focused on the business side of things. If you have not set a profitable price structure into place, if you are not doing in person sales, if you are not regularly marketing your business, and if you have not refined your branding, then this course is for you!
Q: Am I really good enough to charge lots of money?
A: We’re honest in that not all photographers are a level to charge the big bucks just yet. But! All photographers deserve to make a living. Members of our fantastic community of Profitogs (us included) give lots of feedback on work and on setting rates, so you can be sure you’re at a price point that goes with your work, while also giving you the paycheck you deserve.
Q: What if my area won’t support a premium priced photographer?
A: We get it. Charging higher rates in a low income market, small town, or town that’s saturated with cheap photographers is tough. However, we have made this work in all of these scenarios. Jamie lived in San Antonio, a huge city with a huge over-saturation of photographers, and she has been able to make a Profitography business . Anna lived in a small town with a neighbor who charges practically nothing for photography, and she also has a Profitography business.
We’ve done it, and so have over a hundred other profitography students all across the country. You can do it too!
Q: Do I get access to the entire course at once?
A: You do not, and this is intentional. We have set this course up so that you can pace yourself and stay on track, rather than skipping around. We also go through the course with you, week by week.
Every Monday, we will send you an email announcing the release of the next module. Once it becomes available, you will have access to it forever.
Q: Will I have to invest more money with you after this course?
A: Nope. At least we won’t ask you to. We’ve designed Profitography to be a one-time investment. Once you’ve completed the course, you’ll have everything you need to confidently run your business, charge what you want to, and best of all, see profitable results.
Q: When will you be offering Profitography again?
A: We only release Profitography twice per year. With each launch, we update the content to make sure it’s as current as possible.
HERE’S WHAT YOU GET WHEN YOU JOIN
A complete game plan, where everything you do throughout the course comes together to help you build and grow a profitable photography business.
LIFETIME access to the Profitography course, with all future updates offered gratis.
Access to five modules with weekly lessons, videos and challenges for you to work through.
Guest expert interviews, where you will get all the juicy insights for growing your business.
Access to a community of other Profitography students and alumni through a private Facebook group to help you brave the hard stuff or face things you’ve been avoiding in your business.
Exclusive weekly office hours with access to Anna and Jamie via the Facebook group, where you can ask any questions you may have throughout the five weeks of this course.